Located in the heart of Boston’s Seaport, 10 World Trade is a new Class-A office and laboratory building designed to serve as a hub for innovation, research, and emerging technology. While TSP Smart Spaces was deeply involved in the low-voltage and infrastructure design throughout the building, this phase of the project focused on one unforgettable centerpiece: a massive curved LED video wall that spans the building’s entire great hall.
Working in close collaboration with Planar and Mount-It, TSP brought to life a 140-foot-long digital canvas composed of more than 400 individual LED panels. The wall (the widest LED video wall in the city) wraps around the central core of the ground floor, transforming the building’s lobby into an immersive visual experience that can be seen not only by visitors inside the building, but also by pedestrians and drivers passing along Congress Street.
The Vision: A Living Landmark for the Seaport
From the earliest conversations, the goal was to create a defining moment for anyone entering 10 World Trade. Something that would immediately signal that this was not a typical office building, but a forward-looking environment built for science and technology. Rather than a static display or decorative feature, the video wall was envisioned as a living digital surface capable of evolving with the building, its tenants, and the innovation happening within its walls.
As TSP owner Michael Oh describes it, “Our collaboration with Planar, BGI, Sasaki, and Suffolk resulted in a stunning masterpiece of architecturally-integrated technology – while being impossible to miss, it’s also fully-integrated design that spans 10 World Trade’s signature great hall.” That sense of scale and ambition was central to the project’s identity from day one.
Engineering a 140-Foot Curve
Executing a video wall of this size required far more than simply stacking TVs. The wall curves organically around the great hall, demanding meticulous planning and millimeter-level precision to ensure the image remained seamless across hundreds of individual modules. Each vertical section consists of four panels stacked on top of one another, all mounted to a custom solution engineered by Mount-It. This mounting system allows for fine micro-adjustments, enabling the TSP team to align every panel perfectly so the wall reads as a single, uninterrupted surface.
The result is a display that feels architectural rather than just technological. It’s a fluid, sculptural form that disappears into the space while simultaneously anchoring the full room.
Powering the Wall with BrightSign
Despite its massive footprint, the entire video wall is driven by a single BrightSign media player. Capable of outputting 8K resolution, the BrightSign system delivers roughly 14,000 pixels across the width of the display, powering smooth 60-frame-per-second video across the entire wall. The system supports full-motion video, still imagery, and multi-panel layouts that can cycle through building features, tenant highlights, or future branded content.
What appears to be a highly complex visual system is, behind the scenes, a streamlined and scalable platform designed for long-term reliability and flexibility.
The Final Product
Today, the curved LED wall at 10 World Trade stands as a signature feature of the building and a new visual landmark for the Seaport. Stretching through the great hall and visible from the street, it serves as both a storytelling canvas and a statement of intent. More than a display, the video wall defines the experience of 10 World Trade. It’s an architectural expression of innovation that connects the building, its tenants, and the city beyond its walls.